The Factors That Shape Strategy
Organizations do not exist in a vacuum. Many factors enter into the forming of a company's strategy. Each exists within a complex network of environmental forces.
These forces, conditions, situations, events, and relationships over which the organization has little control are referred to collectively as the organization's environment.
In general terms, environment can be broken down into three areas:
- the macroenvironment, or general environment (remote environment) - that is, economic, social, political and legal systems in the country;
- operating environment - that is, competitors, markets, customers, regulatory agencies, and stakeholders; and
- the internal environment - that is, employees, managers, union, and board directors.
In formulating a strategy, the strategic decision makers must analyze conditions internal to the organization as well as conditions in the external environment, which are described in the following sections.