Strategic Management: Formulation and Implementation

Identifying A Strategy

The purpose of identifying and articulating the current strategy of an organization as the first step in strategic analysis is threefold:

  1. To provide an understanding of how the organization reached its present status and current level of performance.
  2. To provide the first alternative for any set of strategic alternatives.
  3. To communicate with other strategists to come to a common understanding of the situation.

Identification of strategy involves of investigative work and analysis.

An organization which has no explicit strategy is relatively easy to identify. The probabilities of long-term success are greatly reduced without a consciously developed strategy.

However, strategy may exist even when it is not formally developed and explicitly communicated. If the strategy has been developed but no written, it becomes necessary to look for evidence of strategy rather than for a strategy statement. In this situation, a formally developed, written strategy makes identification simply a process of locating the statement of strategy or an individual who can divulge it.